Nest Egg

Project Overview

NestEgg is a mobile app that helps young people save and invest their money. The idea is to make investing easy and not scary for people who are just starting out. My job was to design and build a website for them using Webflow. The site’s main job was to explain what the app does in a simple way and convince visitors to download it from the app store .

Problem

The main problem was that investing can be confusing. The old website used a lot of complicated financial words that made it hard for regular people to understand. This was turning potential users away because they felt the app wasn’t for them. The website also didn’t do a good job of showing how the app actually works or why it was better than other big banking apps. People need to trust an app with their money, and the old site wasn’t building that trust .

Goal

The NestEgg team wanted a new website that would:

1. Explain Things Simply: Use plain language to show how the app helps you save and grow your money.

2. Build Trust: Make the app look safe, secure, and easy to use for beginners.

3. Increase Downloads: Get more people to click the “Download the App” button.

4. Look Modern: Have a clean, friendly design that appeals to a younger audience.

Solution

I used Webflow to create a website that is friendly and easy to understand.

1. Simple Language: We got rid of all the complicated finance words. Instead, I used clear headlines like “Grow Your Savings” and “Invest with Confidence.”

2. Show, Don’t Just Tell: We used pictures of the phone app to show users exactly what the screens look like and how easy it is to use. This helps people imagine themselves using it.

3. Build Trust: We added a section that explains how the app keeps your money and information safe. I also included logos of trusted app stores to show it’s a legitimate product.

4. Clear Call-to-Action: We made the “Download on the App Store” button big, bright, and easy to find on every page.

Result

The new NestEgg website is much more effective.

• Visitors now understand the app’s value quickly and aren’t confused by complicated terms.

• The clean, modern design builds more trust and makes people feel comfortable downloading the app.

• The number of people who click the download button has increased, leading to more app installs.

• The NestEgg team now has a professional website that accurately represents their easy-to-use app.