Project Overview
Treecard is an app and company that lets people help the planet just by walking. The idea is simple: you walk, the app tracks your steps, and then they plant real trees based on your activity. They also offered a special wooden debit card where spending money could help plant more trees. Our job was to design and build a new website for them using Webflow to explain this idea and get more people to download their app.
Problem
The old website had a few big problems. First, many people who downloaded the app said it didn’t work properly. It often didn’t count all their steps, which was frustrating. Second, a lot of people didn’t trust the company anymore. There were many bad reviews online from users who felt misled. Some thought the company made big promises about planting trees but didn’t always deliver. Finally, the company had stopped offering its wooden debit card, but the old website didn’t make this clear, which confused visitors.
Goal
The main goals for the new website were:
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Build Trust: Be very clear and honest about how the app works and what it does.
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Fix Confusion: Clearly explain that the focus is now on the “Walk to Plant” app, since the wooden card is no longer available.
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Show the Impact: Highlight the good stuff Treecard has done, like the thousands of trees already planted, to show people they are making a real difference.
Solution
Our team used Webflow to create a clean, simple, and honest website.
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Clear Messaging: We made the homepage immediately explain the “walk to plant” idea in big, easy-to-read text. I also added a clear note that the wooden card is no longer available to avoid confusion.
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Building Trust: We created a special section that shows off the over 100,000 trees they’ve already planted around the world. I included pictures and stories about how these trees helped communities in places like Ethiopia and Indonesia.
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Simple Design: We used a lot of green colors and nature images to make the site feel friendly and environmentally friendly. I made the “Download the App” button big and easy to find on every page.
Result
The new website is much better at explaining what Treecard actually does today. It helps build trust by being transparent and focusing on the positive impact the community has made. By making the website simpler and clearer, it now does a better job of encouraging visitors to download the app and start walking for the planet.
